Ashtanga Yoga

The Mindset Of Having Business With Startup Firms

By Mike Kwok and James Willis

Highly Agile & Flexible Delivery

Interview Script

J: How many companies would work with a start-up firm to unlock more opportunities in Hong Kong?

M: Very few in Hong Kong, we’ve seen the incubation program just started picking up this year, with more and more MNC engaging the SME for their product and services. Slow compared to the western but still a good sign.

J: Why most MNC companies are reluctant to work with the start-up firms?

M: I think it is the MNC management perception that small to medium size firms are not as reliable as the giants. Some management rated reliability as their no.1 indicator, which dictates their vendor evaluation process. With the status quo mindset, decision makers often stick with the giant service providers even when the service provider skewed up before.


J: Could you tell me what makes the MNC to buy services from a small to medium size firm like yours?

M: There are couple of benefits having business with us. Firstly, we perceived value based consulting and implementation. If you already in technology decision making position, I bet you might have hard time spending money for no value/ less than expected value from the solution. Wise CXO won’t spend money just for presentation deck, but they become more result driven and tap the advantages of the technology to improve productivity, reduce error, squeeze cost, enhance user experience. You will pay us for the value not for our effort.

Secondly, as a software as a service company, we will not bound ourselves to any kind of solution, since it will only limit our innovation. We are not a copy-paste expert but rather we drive something with more value.

Thirdly, Start-up entrepreneur acts very differently. We always have a sense of urgency and have to make sure the performance is delivered to sustain a continuous business. We couldn’t stop advancing because our mindsets are if we stay at the same point for 3 months, we will go out of business.


J: What is your belief being a start-up firms?

M: As a technology start-up firm, we would like to change the perception that technology implementation is a complicated process. We are capable to help our clients from identifying & adopting quick wins to developing a more strategic solution to disrupt the industry. We are so agile that every 1 to 1.5 months we could deliver something proven with value to you. Working with us is never an experiment, but a result co-creation process. So far we have already engaged few MNC clients, and they are quite happy with both of our tangible and intangible benefits delivered.

About KY & Company

KY & Company (KY) is a global management consultancy that helps CXO & management create financial impact through strategy development, digitization and automation. KY serves as a digital advisor and implementation partners for MNC to build an economical solution and digital ecosystem. With deep & extensive technical know-how on intelligence process automation, KY lies in delivering sustainable business performance for the clients.

Mike Kwok is the founder of the KY & Company and a digital strategist

James Willis is the partner of the KY & Company Digital Practice

Contact Us


Phone: +852 2151 1398


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KY & Company is a global Digital Transformation consultancy that helps CXO & management create financial impact through strategy development, digitization and automation.


Ideation, Rapid Prototyping, Process Workshop, Business Strategy & Digitization Roadmap Development

Project Management & Design

Business case development, planning & governance, Agile SCRUM, business analysis, Lean and six sigma design


End to end process Re-engineering, User Experience Design & Testing, Solution Development and Change


Bot development, Training, Tuning & Testing

User & Technology Research

UIUX Design, emerging technology research, process & technology consultancy study

System & Model Development 

Enterprise system development & implementation, low-code solution development, data model development, mobile & web full stack development


Process outsourcing, maintenance service, infrastructure orchestration & administration, devops

Capability Building

Awareness workshop, design thinking & innovation workshops, technical skill transfers

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KY & Company invents and adopts the digital solution including internet of things, customer experience, process automation, web app development & artificial intelligence. We take care of your entire digital transformation journey from the business case, design to implementation and performance.

Robotic Process Automation, Chatbot, Social Listening

Customer analytics, Omni eCommerce Channels, UX App

Smart Logistics, Hospitality, & Office

Smart Logistics, Hospitality, & Office

Organization & Change

Process Automation

Business Insight

Project Management



Healthcare, Legal, Insurance, Supply Chain, Transportation, Property     Retail, Hospitality, Financial Services

Shared Service

Web & native app. multi-experience development platform, ERP systems

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KY & Company introduce free process and UX design workshops to enable our clients to identify opportunities, streamline processes and improve experience

Continued exploration of the process improvement initiatives from end to end process mapping to identifying re-engineering & digitization opportunities

UX Design

User Research, Branding, Storytelling, Usability testing, Visual design

Process Excellence 

DMAIC, EDIPT, Design thinking & Six Sigma Lean

Design thinking & rapid prototyping to drive user experience excellence. co-innovate the user journey, and hence improve both existing customer experience & target new market

Digital Awareness

Enable the organization to understand. leverage and adopt technology in an increasingly interconnected world

​Use Cases

Hotel book to checkout experience, Airline booking experience, Employee HR inquiry...more